A&R / Archived Work

A&R

Artists and Repertoire work at Atlantic Records (2004–2007), catalog management, music production, artist development, and strategic partnerships including the Bad Boy acquisition.

A&R work at Atlantic Records
Atlantic Records A&R — 2004 to 2007
Curated selections from Atlantic tenure

Bad Boy Catalog Acquisition (2005)

In 2005, Warner Music Group completed a landmark $30 million transaction that gave Atlantic Records joint control of the Bad Boy Records catalog. This partnership fundamentally changed how legacy hip-hop catalogues were managed in the streaming era.

"The Bad Boy deal represented a watershed moment in hip-hop catalog management — combining Atlantic's distribution infrastructure with Bad Boy's cultural legacy."

Key Remastering Projects:

  • The Notorious B.I.G. — Ready to Die (1994/2004 remaster)
  • The Notorious B.I.G. — Life After Death (1997 remaster)
  • The Notorious B.I.G. — Born Again (posthumous compilation)
  • Puff Daddy — No Way Out (1997 remaster)
  • Mase — Harlem World (1997 remaster)
  • Faith Evans — The First Lady (2005)

Atlantic Records Discography (2004–2007)

25+ albums released during tenure
  • T.I. — Urban Legend(2004)
  • Trick Daddy — Thug Matrimony(2004)
  • Twista — Kamikaze(2004)
  • Boyz n da Hood — Boyz n da Hood(2005)
  • D4L — Down for Life(2005)
  • Lil' Kim — The Naked Truth(2005)
  • Mike Jones — Who Is Mike Jones?(2005)
  • Missy Elliott — The Cookbook(2005)
  • Paul Wall — The Peoples Champ(2005)
  • Pretty Ricky — Bluestars(2005)
  • Trina — The Glamorest Life(2005)
  • Twista — The Day After(2005)
  • Yolanda Adams — Day by Day(2005)
  • Yolanda Adams — Just As I Am / New Born Soul (Reissue)(2005)
  • Juvenile — Reality Check(2006)
  • Lupe Fiasco — Food & Liquor(2006)
  • T.I. — King(2006)
  • Trick Daddy — Back by Thug Demand(2006)
  • Yung Joc — New Joc City (Bad Boy/Atlantic)(2006)
  • Gorilla Zoe — Welcome to the Zoo (Bad Boy/Atlantic)(2007)
  • Gucci Mane — Back to the Traphouse(2007)
  • Lupe Fiasco — The Cool(2007)
  • Pretty Ricky — Late Night Special(2007)
  • T.I. — T.I. vs. T.I.P.(2007)
  • Yolanda Adams — The Best of Me(2007)

A&R Team

During my Atlantic Records tenure (2004–2007), I worked alongside senior A&R executives including:

  • Darrell Jones — A&R Executive
  • Damon Eden — A&R Executive
  • Gee (Hip-Hop Since 1978) — A&R Executive
  • Hip-Hop (Hip-Hop Since 1978) — A&R Executive

Core Responsibilities

  • Artist scouting and development
  • Recording contract negotiations
  • Album production oversight
  • Catalog acquisition and remastering strategy
  • Songwriter and producer matchmaking
  • Radio promotion coordination
  • Marketing campaign planning
  • Release scheduling and rollout strategy
  • Cross-promotional partnerships

Notable Achievements

  • Coordinated T.I.'s King release strategy (debuted #1 Billboard 200)
  • Managed Bad Boy catalog integration following WMG acquisition
  • Oversaw 25+ album releases across hip-hop, R&B, and pop genres
  • Developed cross-market promotional strategies for urban contemporary radio
  • Built relationships with independent distributors for regional market penetration

Note: K-Pop and Asian market work was conducted separately under Global Strategy (2016–2021), not during Atlantic Records tenure.