Music & A&R
Experience supporting music-industry executives and A&R and marketing functions, followed by independent artist, campaign and entertainment work.
The Foundation
Entertainment was the original laboratory—
understanding audiences, brands, communities,
creators and markets before technology took center stage.
Long before emerging technology became a central part of the work, music, television and culture provided the framework for learning how audiences respond to brands, stories and creators.
This foundation informed every subsequent shift—from traditional marketing and PR to digital strategy, social communities and multicultural market development.
Publicity & PR
Pitch development, press releases, media relations, blogger outreach, publicity campaigns and communications strategy.
Digital & Social
Digital marketing, social-media strategy, online communities, audience activation and digital brand development.
Events & Promotion
Promotional campaigns, event planning, audience experiences and community-centered entertainment initiatives.
Multicultural Strategy
Research and marketing work focused on multicultural audiences and cross-cultural communication.
International Entertainment
Cross-border entertainment projects involving the United States, South Korea and other international markets.